I noticed that Mr Jones also made this 24-hour watch, the Average Days model, reminiscent of the Swatch watch, which had the similar idea of showing what you're up to at different times of the day:
The dial of this watch visualises statistical research into how the average person spends their time. The slot on the hour-disc shows what the average person is doing at that time of the day. You can see at any time how you measure up to this notional individual.
Professor Jonathan Gershuny, the Director of the Centre for Time Use Research provided us with an updated and customised data set for the activities mapped to the different times of the day for this watch.
It's another limited edition, so hurry!